Sensum is an end to end solution, from unobtrusive wireless sensors, to mobile app that operates as the communications hub for conscious and non-conscious responses, to secure cloud-based analytics platform for visualising human behaviour allowing you to investigate media effectiveness.
By marrying traditional market research with biometrics you can greatly enhance your understanding of customer responses to a range of experiences across devices. Our dashboard offers a number of reporting and filtering options for visualising the audience responses, from Sensum Score to unique video player view to emotional quadrant view. And if you want to interrogate the data further full export options are available providing multiple means of analysis for generating that increased return on investment.
Sensum is a mobile solution for capturing, visualising and reporting on audience engagement with any media. As a mobile solution, Sensum sessions can be conducted in a multitude of locations at one time, allowing for real time analysis of responses. The simple and intuitive dashboard gives users control to create sessions and gain focused insights across a range of audience demographics. Sensum combines traditional survey techniques with proven neuromarketing technology in one cutting-edge platform.
With emotional insights you can be more creative, make better decisions and significantly increase audience engagement.
Micro-level changes in skin conductance, a physical reaction of arousal to an emotional response
Gut-reaction response measuring pleasure to displeasure
When we plot these two dimensions together an emotional map of our world results.